UAE – March 25th, 2025: With the Middle East’s automotive market poised for significant expansion – EXEED, a premium automotive brand today announced the launch of its largest regional spare parts distribution center in Dubai with an initial investment of AED 100 million, signaling a major leap in supply chain efficiency and service speed.
The 12,000-square-meter facility is strategically positioned near Jebel Ali Port and Al Maktoum International Airport, ensuring rapid response to market demands and timely delivery of spare parts – addressing one of the biggest supply chain bottlenecks in the regional auto industry.
EXEED’s new facility integrates an AI-powered Warehouse Management System (WMS) and an Integrated Distribution Management System (IDMS), automating inventory tracking and optimizing order fulfillment. Designed to support both combustion and electric vehicle (EV) parts, the hub houses 22,000 original spare parts across 25,000 storage locations, ensuring faster availability for both traditional and next-generation mobility solutions.
With 14 dedicated shipping ports, the facility can process four containers daily, effectively slashing the traditional 30-day spare parts stocking cycle to just four days. For VOR (Vehicle Off Road) cases, delivery is now guaranteed within 24 hours, dramatically minimizing any downtime.
Additionally, as demand for EV in the region is projected to rise significantly, creating new challenges for parts distribution and servicing – EXEED’s distribution center addresses this gap, ensuring faster turnaround times for spare parts, reducing downtime for consumers and businesses, and supporting the shift toward sustainable mobility. The hub strengthens the brand’s ability to deliver rapid EV component replacements, a key differentiator as more consumers and fleet operators transition to electric models.
EXEED, with a growing global user base exceeding 350,000 vehicles, sees the Middle East as a strategic growth market. The distribution center will not only serve the GCC but also expand its reach into West and North Africa through a robust logistics network.
Zhang Guibing, Executive VP, Chery Automobile, EXEED’s parent company said,“This facility is more than an operational upgrade—it is a commitment to supporting the Middle East’s growing demand for reliable, efficient, and sustainable automotive services . EXEED’s investment marks a pivotal moment in shaping a smarter, more responsive, and future-proof automotive landscape in the Middle East.”
As the Middle East’s automotive industry moves toward higher sales volumes, EV expansion, and AI-driven logistics – spare parts and aftersales efficiency will be critical to maintaining market momentum. EXEED’s investment will be able to support the region’s evolving mobility landscape.
About Exeed:
EXEED is a new premium brand that combines the centuries-old traditions of European automotive culture with the latest intelligent manufacturing technologies that China is known for today.
Designers and engineers from established premium European automobile manufacturers, take part in the development of EXEED cars, and the production itself is carried out at the facilities of an enterprise created by the Chinese company.
With a wealth of experience and technical expertise, the European partners ensure identical manufacturing processes and the highest level of quality control across all of its manufacturing sites, including the EXEED vehicle plant in China.
EXEED also cooperates with world-famous automotive component suppliers in the field of component manufacturing, including Fortune 500 companies such as Intel, Bosch, Magna, etc.
For more information, please visit: www.exeed-uae.com or contact at 600 540045.
