Taking place at The Arena, Riyadh, from February 7th to 8th, the event will feature fitness legends including Heba Ali, Hana Basrawi, Big Ramy, and more, plus industry experts who will host a series of panel discussions
Secure your tickets now at www.platinumlist.net, starting at SAR 55 for general admission and free for industry professionals
Riyadh, Saudi Arabia (XX January 2025): Excitement is building with the inaugural Riyadh Active, Riyadh Active Industry, and Riyadh Muscle Show just around the corner, set to revolutionise fitness in the region from February 7th to 8th at The Arena, Riyadh. Presented by IEG Events Arabia Limited, these co-located events will showcase Saudi Arabia’s leading international fitness and wellness exhibition, with live workouts, thrilling competitions, and groundbreaking summits. The event will also feature top athletes, influential fitness figures, and discussions shaping the future of fitness in the Kingdom.
Riyadh Active Presented by Subway
Among the event highlights, Hana Basrawi, a top-ranked fitness influencer in Saudi Arabia and the fastest-growing in the UK and UAE, will headline Riyadh Active. Known for her fun, holistic approach to health and wellbeing, Hana’s content seeks to empower local audiences that are often overlooked by the fitness world and is advocating to have P.E. included in school curriculums. Attendees can meet her in person and see firsthand how she’s elevating the fitness scene for everyone.
In addition to Hana Z’s appearance, guests can join workout sessions led by headliner Heba Ali, global fitness icon and founder of Evolve Nation, energising Zumba classes and a signature lululemon Pilates session. The event will also feature hundreds of brands, including Sonico, PIA Studio, Grenade, lululemon, and GymNation. Adding to the fun, attendees can look forward to exclusive giveaways, along with special discounts and thousands of freebies.
Riyadh Muscle Show
Riyadh Muscle Show brings the ultimate bodybuilding showdown hosting The Kingdom Championship, Saudi Arabia’s premier bodybuilding competition. Powered by global names like Applied Nutrition and Panatta, alongside the Saudi Bodybuilding Federation, Ministry of Sport and Saudi Olympic Committee, the event showcases top-tier brands in supplements, nutrition, and equipment.
At the show, visitors can meet legendary icons like Infinity Ambassador Big Ramy, the two-time Mr. Olympia champion renowned for his massive size and impeccable conditioning.. Additionally, Ulisses and Andrea Dieu, amongst a number of Saudi based fitness stars joins the unmissable stellar lineup.
Riyadh Active Industry
Sponsored by Delta Fitness and Wellness First as Platinum Sponsors, Al Hayat Investment Co. as Strategic Partner, and Active IQ as Official Education Partner, Riyadh Active Industry will serve as a premier platform for professionals in Saudi Arabia’s fitness and wellness sectors to connect and collaborate.
The event will open with a Women in Fitness forum featuring influential speakers, highlighting key advancements for women in Saudi Arabia’s fitness and wellness sectors. Lamya Al Kadi, VP of Strategic Planning at Al Hayat Investment, Fatima Batook, Board Member of the Saudi Tennis Federation and Al Qadsiah Football Club, and Shereen Abulhassan, Vice President of the Saudi Rowing Federation, will share their expertise.
Next up, The Kingdom Roundtable will bring together industry leaders shaping the future of fitness in Saudi Arabia. Adel Al Kadi, CEO and Board Member of Al Hayat Investments Co., will share insights alongside Romeo Jozak, Ph.D., Technical Director of the Future Falcons Program at SAFF. Joining them are Wael El Merhabi, CEO of Sports Club Company, Alwaleed Alkeaid, Co-Founder of Shihany Technology and Founder of the Saudi Sports Professional Network and Nassem Obeid, CEO of PureGym Arabia.
Finally, John Foy, Operations Director of In2Fitness by Kun Sports, will join the XPRO Summit with a focus on emerging training trends in Saudi Arabia and strategies to stay ahead in the market. With over 14 years of senior leadership experience at global brands like PureGym, Fitness First, and David Lloyd Clubs, Foy promises to inspire professionals looking to elevate their impact in the evolving fitness landscape. Joining John, Assem Emam, Co-Founder and CEO of ElCoach Tech, David Stalker, President of Euroactive and Shimaa Adel Elharony, Managing Director of Motion Academy.
Get ready to unleash your inner athlete at Riyadh Active, Riyadh Active Industry, and Riyadh Muscle Show as you meet the biggest names in fitness and experience their game-changing energy up close. Secure your spot now at www.platinumlist.net, with tickets starting at SAR 55 for general admission and free for industry professionals.
When: February 7th and 8th
Where: The Arena, Riyadh
Price: Starting from SAR 55 for General Admission
